Objectives and Key Results (OKRs) are a powerful tool for aligning strategy with execution, improving focus, and driving performance. However, despite their proven impact, many organisations struggle to implement and scale OKRs effectively. A key reason? Resistance to change.
Without a structured change management approach, employees often perceive OKRs as just another management fad, leading to superficial adoption, disengagement, and, ultimately, failure. For OKRs to become embedded in an organisation’s DNA, leaders must guide teams through the transition from initial resistance to full commitment.
One of the most effective ways to achieve this is by applying Kotter’s 8-Step Change Model, ensuring that OKRs are not just adopted but sustained at all levels of the organisation.
Scaling OKRs goes beyond setting ambitious goals it, reshapes how an organisation thinks, operates, and evolves. Without effective change management, OKR rollouts can become rigid top-down directives that struggle to gain buy-in. Kotter’s change model offers a solid framework for leaders to address both the psychological and operational aspects of OKR adoption, helping teams shift from hesitation to full commitment.
To transition from superficial compliance to full commitment, leaders must guide teams through change using a proven model. Kotter’s 8-Step Change Model provides a structured approach to scaling OKRs, ensuring alignment, engagement, and long-term sustainability.
Download the following templates to support your OKR journey by visiting this post on OKR Consortium.
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